Promo Shoot

Today, we conducted a promo shoot for our artist, Influx, in order to promote our artist image and create images for the fanbase on our website and album cover.

We varied the depth, lighting and mood of the shot to entice the audience into divulging further into our campaign.

At first, we used the same costumes we wore when shooting the performance for the music video (Charley: sophisticated black dress with a dropped shoulder strap, DJs: Black suits, shirts and shoes, along with our iconic masks and headphones.)

We then changed the costume for added interest and variety.

Finally, we had another costume change so that the DJs were wearing casual clothing, with particular emphasis on wearing a hooded jumper, since this type of clothing is commonly associated with the clothing that is worn by the target audience. With this added grunge look, we can look to reach further into our target audience because it allows the audience to relate to the band, and this interactivity that is contemporary and very popular with the audience.

Here are a few of the shots taken that dat which have been edited for the website.