Feminine Identities

Beyonce "If I were a boy"

Chase and Status "Time"

David Guetta feat. Akon "Sexy Chick"

Beyonce's image is all about being a powerful woman and in "If I were a boy" video it has been accentuated through taking a role of authority. Here she is a policewoman, usually a role taken by a man, however she has broken the stereotype here to show that woman can be superior in society too.

In the Chase and Status video "Time" we are shown two stereotypes of females hidden from public view. In this video the woman is a victim of domestic abuse by her husband/boyfriend and yet she continues to show affection for him. She attempts to accept the violence to be strong for her chidlren, perhaps showing that not only is she in the typical victimised role, but she is a caring mother figure as well.

The daughter is affected more subtly, but not necessarily less severely. She is the distressed daughter who has to continue to fight emotional family issues at home and keep them to herself.

In "Sexy Chick", we have the stereotypical sexually objectified woman. This is emphasized through the mise-en-scene with the many beauty and scopophilic shots of attractive woman in bikinis and bathing suits, presenting the very stereotypical feminine identity.