Our audience demographic consists of a primary age group of 16-24 year olds because this is the age that has grown up with the discovery and development of dubstep. Also, this is the main age for becoming more independent and outgoing. Our secondary age group extends to 15-26, since this is really the limit for the age group where dubstep is popular. Also, you can get adults 30+ who still enjoy going to music festivals, concerts and clubbing, however this group is very niche. Dubstep appeals to both males and females and of course the fans of the dubstep genre.
To gain feedback of our music video, it was screened in the Seward Studio on a projector with the audience in raised theatre seating to ensure they could fully focus on the video. Around 120 people of both teachers and students watched the video, and then we asked 10 to participate in a focus group, in which they filled in a questionnaire.An interview with Robbie Lardi, an 18 year old caucasian male from the target audience discussing his response immediately after viewing my music video.
After analysing the questionaires and putting together the individual feedback I've received from Robbie and others, I have learnt that:
- We have appealed to our primary audience demographic very successfully! The questionnaires filled in by those aged 17 or 18 gave us an average score of 9, with a common trend in those liking the uniquely fast paced editing.
- We have also appealed to the secondary audience. Those of whom I have asked in the 30+ bracket gave an average score of 8.5. Again, the general concensus says that the fast paced editing is appealing and this audience particularly liked the overlay strobe shots of each member of Influx during the bridge. They thought that visually it was unique, creative and led them to question how we did it, which is a positive.
- A very small minority of the primary audience said they couldn't follow the narrative that clearly, which I find interesting, however the vast majority said that they could see a clear progression in the increasing confidence of the teacher.
- I find it interesting that although most people enjoy the fast paced editing, those of the target audience who say they are hardcore fans of the dubstep genre believe that the video should still have been dominated by slo-mo shots and was more clearly cut to the technically slower beat of the track.
In hindsight, I would have added even more slo-mo to adhere to the expectations of the target audience, however I standby the fast paced editing since it was liked by the majority and was noted for its unique editing style. This is what got the audience talking about our music video and this what entices the audience into watching the video again. I believe that the most important aim in producing a music video is ensuring that it has high replay value, because then you know that you have engaged your audience.
- We have appealed to our primary audience demographic very successfully! The questionnaires filled in by those aged 17 or 18 gave us an average score of 9, with a common trend in those liking the uniquely fast paced editing.
- We have also appealed to the secondary audience. Those of whom I have asked in the 30+ bracket gave an average score of 8.5. Again, the general concensus says that the fast paced editing is appealing and this audience particularly liked the overlay strobe shots of each member of Influx during the bridge. They thought that visually it was unique, creative and led them to question how we did it, which is a positive.
- A very small minority of the primary audience said they couldn't follow the narrative that clearly, which I find interesting, however the vast majority said that they could see a clear progression in the increasing confidence of the teacher.
- I find it interesting that although most people enjoy the fast paced editing, those of the target audience who say they are hardcore fans of the dubstep genre believe that the video should still have been dominated by slo-mo shots and was more clearly cut to the technically slower beat of the track.
In hindsight, I would have added even more slo-mo to adhere to the expectations of the target audience, however I standby the fast paced editing since it was liked by the majority and was noted for its unique editing style. This is what got the audience talking about our music video and this what entices the audience into watching the video again. I believe that the most important aim in producing a music video is ensuring that it has high replay value, because then you know that you have engaged your audience.
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