Over the last few weeks my group for my coursework music video (Adam Romo, Michael Cassidy and myself) have had several meetings with our media teachers and our technician.
We spoke to Miss Blackborow and we played her our song choice (Promises - Nero [Skrillex remix]). She loved the choice and said it reminded her trending music in the 90s. We agreed that being so contemporary was a dominant positive in the decision to stay with the track and so decided that as long as we can decide on a concrete idea for the video, we could go ahead with the song.
We had to cut the down the song to the required song length of around 3 minutes. I produced a trial edit using Garage Band on my Apple iMac at home and posted this initial edit in our group message thread on Facebook. By doing this I could gain feedback from my team as well, which i would use to improve on this. They said that I needed to reproduce the edit on a high definition sound quality track (which I didn't have). So at school, during the open evening I editied a higher quality version of the track (with the help of Michael Cassidy) down to 3 minutes and 30 seconds, with permission from Miss Blackborow.
In our last lesson with Miss Dymiote, we brainstormed ideas on our artist identity, inspirational artists for our music video and whether we would be most successful constructing a video dominated by narrative, concept or performance. After producing this brain storm, we circled in green any key elements which particularly stood out to us and which we would elaborate further in our process in creating our music video and artist identity.
In this lesson, we also discussed our basis for an idea with our teacher and described to her, with the aid of the Modestep music video for the track, Feel Good that we felt it would be most appropriate to use a concept based video which merges into performance since its a convention for this dubstep genre. She agreed, and we conveyed to her an idea in which there are tensions within a relationship between a boyfriend and girlfriend and where the feminine identity here breaks the stereotype by being the unfaithful one in the relationship. This concept works in synergy with the lyrics, however at this moment in time when we described this idea to our media technician, Chris, he said it needed "fleshing out", which we took on board.
We played him the track now and he said that the initial build up is calling her something to be thrown in slow motion and then when the verse hits the height of tension and the lyrics say "Promises" for the first time, the object smashes. We found this feedback very useful and have considered this an essential aspect of our video.
Yesterday, we had a meeting with Miss Blackborrow and Chris in which we gave a latest position in our progress, which was mandatory before getting the go ahead for the formal pitch. We described an idea we discussed over Skype the night before, with Michael writing a draft treatment for our idea.
We had gained feedback from other media students in the day, however Miss Blackborow was the first to say she disliked the direction we took with the scenes of the relationship.
This lead to further discussion, in which we swayed from this narritive dominant idea to a more concept driven one where we would use a neverending white set for the performance and most of the video itself. Since, we wanted the identity of our DJ's to be hidden, we thought it would be engaging and enigmatic to actual remove the facial features of each person.
These ideas have lead to early test shots in the Seward Studio (a studio in our school) to test for green screening, lighting and camerawork (including shot distance, angles and pans) and generally experimenting to see where boundaries can be broken.
This is the latest progress on our coursework and I will continue to update the blog with this infromation.
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